If you have a business of any kind, you need a strong and consistent brand identity across everything you do, from your website, your print materials, your social media and your communications. A strong brand is the quickest way to build recognition and establish credibility, to get from ‘never heard of them’ to ‘they look familiar’ and finally the all-important sale. Here at MWD Web Design in Southport, branding is our business. Let us help you with yours.
Whether you’re launching a new business or product line, or refreshing an existing brand, our talented, detail-oriented and creative team will get to know you and your business and work with you to get to the heart of who you are, what you offer and how you want to be seen. We’ll really bring out the personality and feel of your business through research into your target market, your competitors and where you want to go in the future. Our work isn’t just about looking at where you are now, but helping you get to where you want to be, and we’ll create a strong, engaging and clear brand identity that goes the distance.
We are business people too, and we understand that building your brand isn’t just about picking the right colours, fonts and a smart logo, but that the best branding can and should have an impact on your bottom line and have a real return on your investment. The best branding should take you away from the need to engage in 'race to the bottom' price wars with shrinking returns, and creating an emotional connection with your target customers, helping them to reach that buying decision and return to you again and again.
Your brand is much more than just your logo and what shade of blue you used on your site. It’s the look and feel of your business, an expression of your values and what you stand for, how people see you and react to you. It’s what makes you memorable and differentiates you from all the bland and faceless ‘me too’ businesses out there, and what engages potential customers and makes people buy from you rather than your competition.
It’s vital that your brand identity matches the personality of your business, and our team will consult closely with you at every step to make sure we get it right. We’ll craft the perfect logo; choose the right colours to fit your image; write a strap line that conveys your message; select clear, easy-toread fonts that reflect who you are and look amazing on both print and the web; help you clarify your brand messages and more!
Consistency of your brand is equally important and, with our web design and marketing experience, we’ve got the right team to ensure that your brand is consistent across every aspect of your business. We’ll create brand standards for your business, covering everything from your online and offline marketing materials, and your internal and external communications, to your tone of voice across your social media presence, your blog, and your website.
So get in touch today, and we’ll build you a brand to make your customers fall in love with your business.